Gear up, Get out!
Wild Thread
Wild Thread is an adventure-driven outdoor apparel brand for hikers, campers, and outdoor enthusiasts. I explored multiple logo concepts, refined iterations, and designed the final logo along with the brand’s color palette.
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Logo sketches for a rugged, stylish outdoor brand for hikers and campers.
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Uses recognizable trail symbols to create instant recognition with the target audience.
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Earthy color palette designed for durability — made to age gracefully and blend with nature.
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Refined logos selected from multiple concepts for its strong, recognizable reflection of the brand’s purpose.
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Company name sized for clear readability across branded merchandise.
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Final logo selected for its distinctive style that stands out from competitors.
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Features a recognizable symbol that connects with hikers who frequently see shoe prints on trails.
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Designed for cost-effective production with a strong, monochromatic mark that maintains impact in any color.