USIP Rush
USip Rush is an energy drink made for college life—late nights, game days, and everything in between. I led the visual refresh by updating the logo and designing a can that brings the brand’s lively, bold personality and school pride to life.
USip Rush Logo
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Designed so the “U” evokes a strong university identity.
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“USip” was carried over from the original logo to maintain brand consistency, with the addition of an ombré effect for visual depth.
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Graffiti-style “Rush” lettering was used to convey an energetic, party-forward feel, set against a darker border to enhance contrast and impact.
Sugar Free USip Rush Logo
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Blue colorway used for the sugar-free option to convey a cleaner, healthier feel
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Maintains the same logo style as the red version for strong brand consistency
Confetti-Style Backdrop
The background color splatters bring a lively, party-ready energy to the can—like confetti bursting with color—designed to grab the attention of college students.
Flat Can Design
The phrases are strategically placed to lead the viewer’s eye—highlighting “college” first, then revealing a witty, personality-driven line as the can is turned.
