Ratner Performance
As Director of Graphic Design and Marketing at Ratner Performance, I developed the brand from the ground up—creating the logo, brand system, brochures and marketing materials, merchandise, social media graphics and style, company collaboration graphics, logo animations, hype videos, multi-channel assets, and PR assets, while also managing creative production for outreach events and coordinating with printing vendors to align on budget, print quality, and production timelines.
Logo Process
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Logo icon design for Ratner Performance, a wellness and recovery brand launching in 2026.
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Custom “R + P” icon forming a bold, unified mark.
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Sleek, athletic aesthetic designed to appeal to individuals focused on improving their health and performance.
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Swift lines evoke motion and high-performance energy.
Colors and Fonts
Primary Colors
#5900cc​
#000000
#FFFFFF
Secondary Colors
#F74D4D
#FF8752
#FFEA55
Gefika
Primary Font
Secondary Font
Kincrev Bold
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Cool purple establishes a modern, sleek brand look.
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Black and white support the palette without competing with the primary color.
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A black base option creates a clean, high-end aesthetic.
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Fiery red–orange–yellow palette draws directly from the red-light sauna and laser therapy aesthetic.
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Secondary accent tones inject energy, giving the brand a bold, high-performance feel.​​​​​​
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​Bold, heavyweight typography conveys strength, confidence, and reliability—reflecting a brand the community can trust and lean on for support.​
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Ratner Performance Brochure
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Trifold highlighting Ratner Performance’s amenities and services, using bold background streaks to convey sleek athleticism and a triad color palette for a clean, modern aesthetic
Laser Therapy Social Media Slides
Laser Therapy Brochure
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Trifold & slide deck highlighting the benefits of Ratner Performance’s laser therapy, featuring a gradient glow background that mirrors the laser’s light and dynamic lines that create a restorative, high-tech feel.”
Infrared Sauna Social Media Slides
Infrared Sauna Brochure
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Trifold brochure & slide deck showcasing the benefits of Ratner Performance’s infrared saunas. Designed with a red-light gradient and brand accent colors to mirror the immersive sauna environment and showcase the calming, high-tech sauna experience.
Merchandise
Community Outreach Visual Assets
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Animation & Videos
Behind the Scenes - Logo Creation
